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About Emergent Tree Education

Stacy & Mae2Our story begins and ends in the classroom.

Stacy Morgan and Mae Coffman met as high school teachers more than a decade ago when they were working with at-risk students who displayed clear social-emotional-behavioral needs. They responded, as so many teachers do, with empathy, mentorship, and personal interaction that can often only be achieved in the classroom.

The lessons they learned formed the foundation for Emergent Tree’s approach to behavioral instruction. It wasn’t until they became district administrators that they realized what it would take to equip every teacher with the confidence and competence needed to address the social, emotional, and behavioral needs of every student. Together, Stacy and Mae worked to implement a systemic approach to multi-tiered behavior support in their district. Their program turned behavior management into behavioral instruction and resulted in improved behavioral outcomes throughout the district. Now, Emergent Tree helps districts from all over implement these same social-emotional-behavioral strategies. 

Over the last 10 years, Emergent Tree has grown to serve hundreds of schools in over 50 districts in Texas. All consultants at Emergent Tree are former educators with both classroom and leadership-level experience, giving them insight into the enablers and barriers of all stakeholders. Emergent Tree continues to arm administrators with the skills to support teachers, setting up teachers to do what they do best: Teach!  

Team PhotoWe believe that effective solutions at every layer of the education system require boots-on-the-ground, first-hand insight into the challenges that teachers and administrators face. The philosophy of “by teachers for teachers” has guided our approach to building a team that educators can rely on to meet their unique needs. Every Emergent Tree coach has been a teacher, earned a master’s degree in education, and has held a leadership position at the campus or district level. This combination of leadership roles and advanced education gives every Emergent Tree employee the insight needed to help educators solve their problems and transform classrooms into thriving communities, both individually and at scale. 

We also realize that every classroom, campus, and district has its own unique needs and that no single solution or program is a universal fit. That’s why, in every engagement with an educator or administrator, we handpick the Emergent Tree Coach best suited to address their specific challenges through customized programs and frameworks based on factors like location, size, history, and more.


Honoree of Inc's 2024 Regionals fastest-growing companies in the Southwest 


Winner of the 2024 EdTech Awards

in the Mentoring Solution category for our Classroom Coaching Tool and finalists in the Classroom Management Solution category for our Progress Monitoring Tool.

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Honorees of Inc’s 2023 Female Founders 200 

Stacy Morgan and Mae Coffman made the 2023 list of the most creative and inspiring female leaders in America.



Finalist of the 2023 EdTech Awards

Behavior Progress Monitor Tool
Classroom Coaching Tool
Cultivating the Classroom Course

Our Beliefs

Build Capacity

Teachers are the foundation for growing a better world. When they feel confident and competent in the classroom, everyone wins. From students to administrators to society as a whole, we succeed when teachers stay in the profession and instill social-emotional-behavioral intelligence in the next generation.

Prioritize Equity

All students deserve to feel valued within our school buildings. We have a responsibility to build social, emotional, and behavioral systems that support students from all cultures, backgrounds, and lived experiences. We believe in addressing disproportionality through a critical examination of current systems and the implementation of more equitable and unbiased practices.

Systemic Design

We believe in systemic thinking. Pitting discipline against motivation benefits no one. We balance and complete the behavior toolset to facilitate success in classrooms, schools, and districts. We meet educators where they are to leverage strengths, augment gaps and inspire growth.

Instructional Approach

We believe in achievable steps-to-benefit. We work hard to make behavioral science insights workable for real teachers facing real challenges in real-world classrooms.

Technology to Enhance Practice

We believe in driving innovation to serve our mission. We’re not a tech company obsessed with shiny new things. We care about empowering teachers and inspiring students.

Educator Perspective

We are a company of educators. We strive to serve stakeholder needs while respecting their time, fitting into existing routines and addressing real concerns. Every teacher is unique. The solutions to help them should be, too.

Emergent Tree Team
Stacy Morgan, M.S.

Co-Founder and CEO

Mae Coffman, M.S.

Co-Founder and CPO

Christina Patrin, M.Ed.

Director of Coaching

Robby Morgan 2
Robby Morgan

Director of Technology

Amanda Stuart, M.A., BCBA

District Coach

Clare Chung, M.Ed., BCBA

District Coach

Julie 2
Julie Harrison, Ph.D., BCBA

District Coach

Paige Hadziselimovic 2
Paige Hadziselimovic, M.Ed.

District Coach

Laurel Headshot2
Laurel Nelle, M.Ed.

District Coach

Michele Kelley 2
Michele Kelley, M.Ed.

District Coach

Megan Flynn 2
Megan Flynn

Content Specialist

Kayla Roman
Kayla Román, M.Ed.

Content Specialist

Larissa Bradford 2
Larissa Bradford

Client Support Specialist

Maggie Susong 2
Maggie Susong

Tech Operations Specialist

Why Districts Choose Emergent Tree


High Quality

We’re committed to providing you with the best support available. Aligned with  behavior science research, our trainings are informative & actionable.


As educators, we know that no two districts are alike. Instead of taking a cookie-cutter approach to behavior, we support you in creating systems that are unique to your needs.


When you partner with Emergent Tree, we aim to understand your needs & concerns. By making sure we “walk in your shoes”, we serve as better partners to reach your goals.


We help you address concerns, challenges, or priorities with a solutions-based approach. Shift the focus toward systemic change with step-by-step guidance along the way.


We’re here for you!  In fact, our frameworks include a full-year of support where our expert coaches are available when you have questions or need to work through issues that arise.


We know our instructional approach to behavior can transform school experiences for students & staff. Even if you’re overwhelmed or losing hope, our team can help.

Begin to improve your insight to student, teacher and campus needs now!